A generalist brand and flagship of the Group, Brandt is identified with targeted innovations, product performance and corporate citizenship (eco-awareness, contributions to health, etc). It has the highest level of customer recognition on the market. Brandt aims to serve its customers throughout the changes in their lives and aspirations. A Readerís Digest survey between September 4th and 14th 2006, of a representative sample of the population (52% women and 48% men) showed that Brandt is Franceís leading brand in terms of consumer confidence.

Brandt is launching* its first range of small domestic appliances with more than 20 appliances for use at breakfast, in preparation and for clothes care, plus a major innovation - the Powastation.

* September 2007